The digital member card for hospitality
For your loyal core: coupons, gifts and benefits, right in their Wallet. The more often your guest comes, the more they get.
More than 450 hospitality businesses and 50,000 guests came before you.
What is a digital member card?
A digital member card is a card in Apple and Google Wallet that turns your regulars into members. They get something other guests do not: coupons, gifts and benefits. Your guest needs no app for it.
Sending messages to your members
Because the member card lives in the wallet, OnMe can send messages to it. They arrive as a push notification, without you needing a phone number or an email address. On social media you might reach 10% of your guests; your members you reach every single one.
How the member card works in Apple and Google Wallet
Simple for you and for your guests.
Add the card
Your guest scans the QR at the bar and the card is in Apple or Google Wallet. No app involved.
Receive benefits
Members get coupons, gifts and benefits on their card. You decide what they get.
Level up
Bronze, silver and gold: the more often your guest comes, the more they get.
More than 500 guests are members of Club Jaxx, with no extra advertising spend.
On social media you might reach 10% of your guests; your members you reach directly.
Which businesses pick the member card?
Places built on experience and a loyal core, such as restaurants, cocktail bars and clubs.
Restaurants
From one visit to a regular table.
See the examples
Cafés and clubs
Give your regulars an insider feeling.
See the examples
Student bars
Reach students directly, with nobody in between.
See the examples
Or browse all examples
What can you set up?
Your name, your colours, your benefits. We set it up together with you, and you can change it whenever you like.
Settings
Your member card
What does the card look like?
Your venue name, your logo and your brand colours on the card. Your own club name works too.
Who becomes a member?
Open to everyone or invite only: you decide who belongs.
What do members get?
Coupons, gifts and benefits: from an aperitif on the house to members-only events.
Are there levels?
Bronze, silver and gold: a reason to come back more often.
Automatic messages?
A welcome message for new members, and campaigns to your whole club.
When does the member card fit, and when does it not?
A good fit when
Your place is about experience and exclusivity: you want to give regulars something extra without resorting to discount stunts.
You run events or special evenings and want them in front of your loyal core first.
Another card type suits you better
Does almost everyone come for the same thing, and do you simply want them to save? Then a stamp card or a points card is clearer.
Campaigns that work well with members
Members expect something extra. A gift after a quiet spell, a birthday message or the last tables for an event: every message feels like a privilege, not like advertising.
AutomaticWin-back campaign After 60 days a quiet member gets a gift on their card, all by itself.
AutomaticBirthday campaign A congratulations with a gift: a present that brings them to you.
Schedule it yourselfPromotional campaigns A members-only evening or the last tables: your members hear it first.How hospitality businesses use the member card
Jaxx Marina
+500 active members
“On social media you might reach 10% of your guests; with this you reach them directly. For us OnMe is an important communication channel without extra advertising costs.”
Rik · Jaxx Marina
Frequently asked questions about the member card
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What does the digital member card cost?
OnMe costs € 50 per month. That covers everything: the member card, the automatic campaigns and the insight into your guests. Every card type sits under the same subscription. See pricing
Do my guests have to download an app?
No. The member card lives in Apple Wallet or Google Wallet, which is already on every phone. Scan the QR, add the card, done.
Can the member card be invite only?
Yes. You choose whether anyone can become a member or only the people you invite. That way the club stays exactly as exclusive as you want it.
What is the difference with a saver card?
A stamp or points card rewards saving per visit; the member card is about benefits and the feeling of belonging. Combining the two with levels works as well: the more often your guest comes, the more they get.
What are levels?
Bronze, silver and gold. Guests move up a level all by themselves and get more benefits there. You set the thresholds and the benefits per level.
How quickly is the member card live?
Within minutes. We set the card up together with you, carrying your name, your colours and your benefits.