The digital loyalty card for hospitality
No plastic card and no app: your card in your guests' Wallet, with the benefits you decide on. Saving can sit alongside it.
More than 450 hospitality businesses and 50,000 guests came before you.
What is a digital loyalty card?
A digital loyalty card is a card in Apple and Google Wallet instead of a plastic one. Your guest always has it on them, and you decide which benefits go on it. Saving can sit alongside it, with stamps or points.
Sending messages to a loyalty card
Because the loyalty card lives in the wallet, OnMe can send messages to it. They arrive as a push notification, without you needing a phone number or an email address. A plastic card can do none of that.
How the loyalty card works in Apple and Google Wallet
Simple for you and for your guests.
Add the card
Your guest scans the QR at the bar and the card is in Apple or Google Wallet. No app involved.
Receive benefits
Cardholders get coupons, gifts and benefits on the card. You decide what.
Save if you want to
Add a saving element: stamps per visit, or points per euro spent.
350+ guests carrying the card, three weeks after going live at De Borrelbar.
Every card is a guest you can reach.
Which businesses pick the loyalty card?
Every place with regulars, from restaurants to coffee bars.
Restaurants
From one visit to a regular table.
See the examples
Cafés and clubs
Busy early pulls a busy night.
See the examples
Lunchrooms and coffee bars
Coffee runs on habit.
See the examples
Or browse all examples
What can you set up?
Your name, your colours, your benefits. We set it up together with you, and you can change it whenever you like.
Settings
Your loyalty card
What does the card look like?
Your venue name, your logo and your brand colours on the card.
Which benefits are on it?
Coupons, gifts and benefits: from an aperitif on the house to a discount on quiet evenings.
Saving alongside it?
Stamps per visit or points per euro: you choose, and you can switch whenever.
Are there levels?
Bronze, silver and gold: a reason to come back more often.
Automatic messages?
A welcome message for new cardholders, and campaigns to all your guests.
When does the loyalty card fit, and when does it not?
A good fit when
You want to be rid of plastic cards that end up in a drawer at home and tell you nothing about your guest.
You want to give your regulars benefits and be able to reach them, without a phone number or an email address.
Is saving what it is really about for you?
Then look at the stamp card (per visit) or the points card (per euro). It all fits on the same card, so combining them works too.
Campaigns that work well with the loyalty card
You can reach every cardholder with a push notification, automatically or scheduled by you. In your name and in your style.
AutomaticWin-back campaign After 60 days a quiet guest hears from you, all by itself.
AutomaticBirthday campaign A congratulations with something extra on the card: a present that brings them to you.
Schedule it yourselfPromotional campaigns Your quiet evenings or the new menu, straight into your guests' wallet.How hospitality businesses use the loyalty card
De Borrelbar
350+ members in 3 weeks
“When you make clear what your guests get out of it, you see enthusiasm and immediate growth. That is how you create something your guests want to be part of.”
Jacky · GJD Horeca
Frequently asked questions about the loyalty card
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What is the difference with a plastic loyalty card?
A plastic card ends up in a drawer at home and tells you nothing about your guest. The card in the wallet is always on them, always up to date, and you can send personal messages to it.
Do my guests have to download an app?
No. The loyalty card lives in Apple Wallet or Google Wallet, which is already on every phone. Scan the QR, add the card, done.
Can my guests save with the card as well?
Yes. You add a saving element: stamps per visit or points per euro. You can switch between them or combine them at any time.
What do I get to know about my guests?
You see who has your card, who comes more often and who you have not seen in a while. Enough to send the right message at the right moment, well within the privacy rules.
What does the digital loyalty card cost?
OnMe costs € 50 per month. That covers everything: the loyalty card, the automatic campaigns and the insight into your guests. Every card type sits under the same subscription. See pricing
How quickly is the loyalty card live?
Within minutes. We set the card up together with you, carrying your name, your colours and your benefits.