Jaxx Marina is a high-end restaurant built around experience, service and exclusivity. Instead of a standard loyalty programme, Jaxx Marina deliberately chose an exclusive approach with 'Club Jaxx': the card is not only a communication channel, but also a way to make guests feel special and appreciated.
The challenge
A high-end business does not want discount stunts. Even so, there had to be a way to reach regulars directly, without depending on social media or advertising.
What OnMe set up
A member card with its own name and its own benefits: Club Jaxx. The card is invite only and only members hear about new events, special evenings and the last tables.
Glennis Grace & Motowns Finest at Jaxx 🎵
Only a few tables left for Sunday 25 January. Book yours quickly!
They send a message like this in their own name, to the wallet of their guests. OnMe stays invisible.
