Bobby's is a cocktail bar with a premium, outspoken concept, built around atmosphere, signature drinks and experience. With OnMe they use the member card as an extension of that experience. The focus is on an “insider” feeling: guests who are part of Bobby's get access to special moments and offers on selected cocktails.
The challenge
Bringing regulars along in a premium cocktail concept and giving them a real insider feeling, without watering down the brand experience with discounts.
What OnMe set up
An 'inner-circle' member card with access to special moments and offers on selected cocktails. Every campaign is concept-driven, in Bobby's own language.
Hi Sophie, a new cocktail menu is ready for you
Will you come by soon to try it?
They send a message like this in their own name, to the wallet of their guests. OnMe stays invisible.
